The Model Index
World/Asia
AI access, cost and use · South-eastern Asia · Asia · data read 1 Oct 2026

Thailand

In Thailand, a $20-a-month AI plan costs 11% of the median living standard, 14 times the share it takes in the United States; for 56% of people it is over a tenth of what they live on. Claude, OpenAI's API and Gemini are all officially offered. 91% of people use the internet, and Claude use per working-age person is 0.73 times the world average.

11%of the median living standard for a $20 planAsia median 13% · United States 0.79%
56%of people for whom the plan is over a tenth of their living standardabout 40 m people
3of 3leading services officially offeredClaude · OpenAI · Gemini
91%of people use the internetworld 74% · 72 m people

The figuresThailand

People72 m
Median living standard$2,200a year per person · consumption
A $20 plan takes11%of that · 14× the US share
For whom it is over a tenth56%of people
Survey2024revalued at 2025 prices
GNI per person$7,690plan is 3.1% of it
Claude use per person0.73×world average = 1
Notable AI models built here0

Officially offered here3 of 3

Run it yourself →
Claude · claude.ai appYes
OpenAI · APIYes
Gemini · web appYes

From each lab's own published list: Anthropic's Claude.ai countries, OpenAI's API countries and Google's Gemini web app countries. Not listed means not officially served; open-weight models can be run anywhere.

Against Asia and the worldregional figures are medians or population-weighted

MeasureThailandAsiaWorld
A $20 plan ÷ median living standard11%13%9.9%
People for whom it is over a tenth56%72%63%
Plan price ÷ GNI per person3.1%3.9%2.9%
People using the internet91%76%74%
Claude use per working-age person0.73×0.43×1.00×
Notable AI models built02831,256

What it is used forThailand against the world

Report ↗
Thailand
Work 53%
Personal 37%
The world
Work 42%
Personal 41%
Coursework 17%
Share of the world's Claude use0.86%0.87% of the world's people
Work53%world 42%
Personal37%world 41%
Coursework10%world 17%
Handed over to the model (automation)53%world 48%

Anthropic Economic Index, May 2026: Claude.ai conversations by country. One product from one lab, so read it as a signal of who is using frontier models, not a census.

What people make with itshare of conversations

Explanation or answer15%
Document or report13%
Advice or recommendation9%
Analysis or summary7%

The most common things people in Thailand ask Claude to produce.

NeighboursSouth-eastern Asia · lightest burden first

CountryPeopleOnline$20 plan ÷ median living standardOver a tenthClaude use per personOfficial lists
Malaysia36 m98%5.6%21%0.87×3 of 3
Thailand72 m91%11%56%0.73×3 of 3
Viet Nam102 m84%14%73%0.53×3 of 3
Indonesia286 m73%27%93%0.46×3 of 3
Philippines117 m67%27%94%0.44×3 of 3
Lao People's Democratic Republic7.9 m66%33%97%not reported3 of 3
Myanmar55 m45%no estimate–not reported2 of 3
Cambodia18 m68%no estimate–0.21×3 of 3
Singapore6.1 m94%no estimate–5.81×3 of 3
Timor-Leste1.4 m35%no estimate–not reported3 of 3
Brunei Darussalam466k96%no estimate–not reported3 of 3
All countries →

The foundationsThailand against the world

World Bank ↗
People using the internet
91%world 74%
People with electricity
100%world 92%
Mobile subscriptions per 100 people
161world 112
Fixed broadband lines per 100 people
14.9world 20.1
Enrolled in university-level education
49%world 44%
Research spending, share of GDP
0.94%world 2.6%
Researchers per million people
1,592world 1,652
Secure internet servers per million people
3,150world 16,381

The latest World Bank figure for each measure. The tick marks the world figure.

A $20-a-month plan ($240 a year, US list price) against the median household living standard per person in each country. The median is from the latest national household survey (World Bank Poverty and Inequality Platform), revalued from 2021 purchasing-power dollars into US dollars at recent prices and official exchange rates, assuming real living standards have not changed since the survey. Some surveys measure income and others consumption, which includes food people grow and housing they own, so this is a living standard, not cash to spare. Countries with no survey since 2015 or no defensible exchange rate are left blank.

World Bank household surveys ↗Anthropic countries ↗OpenAI countries ↗Gemini countries ↗Anthropic Economic Index ↗Epoch AI notable models ↗